one man and one woman hanging up ornaments and stars in front of a green background. Ornaments and sparkles surround them, as well as a big shake shack burger logo. This is for Shake Shack holiday packaging 2021.

SHAKE SHACK - VISUAL IDENTITY OF THE 2021 HOLIDAY PACKAGING

With locations across the globe, Shake Shack is an iconic fast casual food franchise. We aimed to create a holiday identity that would blend together Shake Shack’s existing color palette and festive holiday colors. Using a green palette with a vintage aesthetic, we created a series of illustrations that were applied on cups, paper bags, gift cards, in-store decal, signages, and social media posts. These illustrations portray scenes of familiarity, togetherness, and warmth, the feelings we want to bring to Shake Shack’s guests.

Client: Shake Shack
Art Direction: Shake Shack Design Team (Cathie Urushibata & Kearney Sneath) Jd&co Design (Dakyung Lee & Jong Woo Si)
Illustration, Design, and Photography: Michelle Deng

Shake Shack packaging in front of a dark green background. Shake Shack takeout bags, milkshake cups, and gift cards are surrounded by holiday decorations such as ribbons, pine cones, and sprinkles. Shake Shack is a fast casual burger joint.
Retro vintage illustration of a shack building in the snow, with a christmas tree in the background and city scape. Snow is falling in NYC. Second image features the Shake Shack milkshake with brownie crumbles on a blue background.

Right image courtesy of Shake Shack’s instagram

Hand holding Shake Shack takeout bag. The bag is decorated with retro CHristmas ornament illustrations, presents, snow globes, family eating, and gift tags.
Shake Shack takeout bag with burger take out boxes packaging on a green background. There are holiday ribbons and other decorations, as well as a pair of scissors and fries. The right image is a mid-century modern illustration of a group dinner.

Left image courtesy of Shake Shack’s instagram

Shake Shack social images of burgers, milkshake cup packaging, bag packaging, cookies, snow, minature people interacting with food, and the holidays.

Images courtesy of Shake Shack’s instagram

cute gif of someone opening a gift card during the holidays. There are ribbons, holly, sprinkles, and holiday decorations. Gift card has a ribbon and midcentury illustrations.

Thank you! :)